Creating a national brand with Siteline Outdoors

Owner Tom Frangella - president of Siteline Interior Carpentry INC. out of Chicago approached me to put together a new fishing/outdoor clothing brand. This was a perfect match since I personally have a passion for both fishing and the outdoors. I took the first steps toward the creation of this company by designing clothing ( T-shirts, hats, hoodies, and stickers), website, social media graphics & ads,  packaging and so much more. This was one of my bigger projects since I managed all aspects of the production, private labeling, purchasing, and a lot of the behind the scene tasks. Check out just a few creative items for Siteline Outdoors:

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